Subela Bhatia to drive the company’s growth strategy in the Middle East
Logical Operations, a provider of information technology instructor-led courseware, has appointed Subela Bhatia as the new regional director for Middle East, Turkey and Africa (META).
Bhatia joins the EMEA team and will be based out of the offices of EMT Distribution (Logical Operations’ recently signed distributor partner) in Dubai, United Arab Emirates.
In her role, Bhatia will work alongside the current director for Middle East, Naseema Akram, and will be responsible for driving Logical Operations next stage of growth in the region.
“My experience in the Middle East, Turkey and Africa has helped me hone strong relationships with customers and manage large accounts with government, academia and enterprises which provides a solid platform as I transition into this new role with Logical Operations,”added Bhatia.
“The recruitment of Subela in unison with the previously announced distributor agreement with EMT Distribution indicates Logical Operations clear intent of our growth ambitions as well as focus on providing our existing and new customers with world class support,” said James Varnham, managing director, EMEA at Logical Operations. “Subela brings decades of experience in the ICT learning space, and has the network and knowledge to bring our offerings to a wider audience. We are delighted that she is joining the EMEA team.”
“Logical Operations is a fitting next milestone in my career in the education sector, and being based at EMT Distribution locally in Dubai is like coming home for me. Both organisations fit perfectly together with the best interests of providing solutions to customers at the core”, stated Bhatia. “Digital transformation continues to create fast paced opportunities for organisations to function more efficiently whilst innovating at an increased pace. This has however created even more cyber security risks and the growing trend of AI, machine learning on top of the forecast of IoT deployment over the coming years leaves organisations vulnerable.”
Bhatia added that Logical Operations is ahead of the game to tackle the growing need for employee skills development which makes it an exciting place to work. “I will be focusing initially on partner acquisition in order to have a sustainable channel to match the demand for training,” she said.
Bhatia has held senior positions over the past 20 years in the ICT education sector and most recently working for value-added organisations focusing on best practices and cyber security professional training and software solutions.